Capability 06
Paid Acquisition
Meta and Google, held to revenue.
The work
Meta and Google, held to revenue.
Clicks are easy to buy and tell you almost nothing. We run the channels against booked work, and report against that.
What you get
- Campaigns built around high-intent terms rather than broad reach.
- Retargeting layered over them to bring back the people who hesitated.
- Landing pages built for one decision, fast enough to survive a phone on mobile data.
- One scoreboard across paid, organic and social, reviewed monthly against revenue.
In practice
Summit Ridge Roofing was buying clicks from people comparing prices with no intention of booking. Rebuilt around intent, the same spend returned 5.1 times and filled a 376 thousand dollar pipeline in 90 days.