Capability 03
SEO & AEO
Found by search engines, and by the answer engines replacing them.
The work
Found by search engines, and by the answer engines replacing them.
Search is splitting. Some of your buyers still click a blue link. More of them are reading an answer assembled above it, and being the source of that answer is a different job from ranking for it.
What you get
- Technical health fixed first, because nothing else compounds on a broken site.
- Location and service content built per market rather than one page hoping to cover all of them.
- An optimised business profile and the local citations behind it.
- Direct answers written to the questions buyers ask before they call, structured so an answer engine can lift them.
In practice
Clearview Plumbing sat on page two for the searches that matter most, an emergency call at the moment something floods. They now hold the top three for those terms, with organic leads up 203 percent and cost per lead down 36.