Growth system
Apex Remodeling
One measurable pipeline, from click to won revenue
A remodeling business in Dallas, TX, over 5 months.
Pipeline from 14,820 clicks through to $612k won revenue.
| Stage | Value |
|---|---|
| Clicks | 14,820 |
| Leads | 612 |
| Calls | 214 |
| Estimates | 79 |
| Won revenue | $612k |
Qualified leads
Up
Appointment rate
Up
Cost per booked estimate
Down
The challenge
Demand was strong and invisible. Leads arrived across several places at once, follow-up depended on who picked them up, and nobody could say what a month would produce until it had finished producing it.
What we did
Paid media, landing pages, automated follow-up, CRM workflows and sales tracking run as one path. We connected them so that every stage between a click and a signed job is recorded in the same place.
The outcome
A month can be forecast before it happens. Qualified leads rose and more estimates got booked, at a lower cost per booked estimate than before.
The biggest shift was finally being able to see the whole customer journey.