Paid media
Summit Ridge Roofing
Ad spend that arrives as booked jobs
A roofing business in Denver, CO, over 90 days.
5.1x
Return on ad spend
142
Qualified leads
61
Booked estimates
−39%
Cost per lead
Down
$376k
Sales pipeline
The challenge
The ads generated clicks and very little else. Broad targeting brought in people comparing prices with no intention of booking, and the cost of each real lead climbed as a result.
What we did
We rebuilt the campaigns around high-intent search terms and layered retargeting over them. The traffic lands on fast landing pages built for one decision.
The outcome
The pipeline holds real roofing jobs, and every dollar of spend returns five.
We needed more than clicks. The campaigns started sending us estimate requests that actually turned into real jobs.