Capability 07
Social Media
Presence that compounds.
The work
Presence that compounds.
Social is where a buyer checks whether you are real before they enquire, and where the reviews they trust already live.
What you get
- A review base built and then put where a buyer will actually see it.
- Content aimed at the questions people ask before they choose, rather than at a posting cadence.
- Social running on the same scoreboard as paid and organic.
In practice
Urban Smile Dental was a good practice that looked uncertain online. Reviews, search and the site were rebuilt to reinforce each other, and online bookings rose 121 percent in four months.