Paid media
Oakline Home Exteriors
Search and social scaled as one system
A home services business in Minneapolis, MN, over 90 days.
- 54%Google Search
- 34%Meta Ads
- 12%Retargeting
| Channel | Share |
|---|---|
| Google Search | 54% |
| Meta Ads | 34% |
| Retargeting | 12% |
Return on ad spend
Qualified leads
Up
Booked consultations
Cost per lead
Down
Sales pipeline
The challenge
Growth depended on referrals arriving. Previous campaigns bought clicks at a price that made sense only if they converted, and they rarely did.
What we did
The search campaigns went after high intent. Social creative was made to stop a scroll, the landing pages were built for one conversion, and retargeting brought back the people who hesitated. We ran the four as one system across the funnel.
The outcome
Cost per lead fell by nearly half while lead volume more than doubled. The channels feed each other, and the system is repeatable.
Seeing both the creative and the numbers side by side made the impact obvious. We finally had a repeatable system.