Digital growth

Urban Smile Dental

Every trust signal pointing the same way

A dental business in Sydney, NSW, over 4 months.

Online bookings+121%Up

Organic traffic+118%Up

New reviews+132Up

Cost per enquiry−31%Down

Four measures, each moving the right way over the same four months. They are not comparable to each other: a rise in bookings and a count of new reviews do not share a scale, so nothing here is drawn to one. Each row states its own number and direction; the line marks the row, not the size of the move.

Trust signals over the period
Signal	Change
Online bookings	up 121%
Organic traffic	up 118%
New reviews	up 132
Cost per enquiry	down 31%

Keywords in the top five

The challenge

A practice doing good work looked uncertain online. Few reviews, an ageing site, and little presence for the searches people actually use when choosing where to go.

What we did

We improved search rankings and built the review base up, then put it where a visitor would see it. The site itself was rebuilt around trust and conversion, with a shorter path to booking an appointment.

The outcome

Enquiries convert at a higher rate, and they arrive more steadily through the month. The signals reinforce each other.

When all the trust signals started working together, patient enquiries became far more consistent.

Practice Coordinator

Industry: Dental
Study: 03 of 10

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