Search and answers
Harbor Legal
Search data turned into booked consultations
A legal services business in San Diego, CA, over 6 months.
| Measure | Value |
|---|---|
| Top three | 24 |
| Four to ten | 43 |
| Eleven to twenty | 38 |
| Twenty one to fifty | 23 |
| Tracked keywords | 128 |
| Map pack appearances | +162% |
| Profile views | +169% |
| Direction requests | +141% |
| Call clicks | +155% |
Organic sessions
Up
Consultation requests
Up
Call volume
Up
Cost per lead
Down
Map pack appearances
Up
Profile views
Up
Direction requests
Up
Call clicks
Up
The challenge
A firm with several practice areas and offices depended on referrals. Lead volume moved with the season and the firm had no lever on it, which put a ceiling on growth.
What we did
We built practice-area hubs and answer-style content, and improved local visibility across the offices. The technical health of the site was fixed, and the whole thing linked so authority reaches the pages that convert.
The outcome
A predictable share of consultations comes out of search, and the firm can see which topics and pages produce them.
Once we could clearly see the data, it became obvious which pages and topics were driving real consultations.