Brand and web
Monarch Exteriors
The best work, finally presented like it
An exterior renovation business in Charlotte, NC, over 10 weeks.
Average project value
Up
Premium enquiries
Up
Website conversion rate
Session duration
Up
Qualified opportunities a month
The challenge
The craftsmanship was genuinely rare and the website gave no sign of it. The enquiries that arrived were price-led, from people comparing on cost because nothing on the site suggested another basis for comparison.
What we did
Large project photography carries the site, so the portfolio is the first thing a visitor meets. The copy leads on outcome, and we made the positioning plain in the journey.
The outcome
The people enquiring have already decided the work is worth paying for, and average project value rose with them.
Once our best work was presented the right way, the quality of our enquiries changed dramatically.