Local growth
BluePeak Electrical
Nine suburbs into the top three
An electrical services business in Brisbane, QLD, over 6 months.
9 suburbs reached the top three over 6 months, listed alphabetically: Annerley, Camp Hill, Carindale, Coorparoo, Greenslopes, Holland Park, Mansfield, Mount Gravatt, Wishart.
Suburbs in the top three
- Annerley
- Camp Hill
- Carindale
- Coorparoo
- Greenslopes
- Holland Park
- Mansfield
- Mount Gravatt
- Wishart
| Suburb | Ranking result |
|---|---|
| Annerley | Top three |
| Camp Hill | Top three |
| Carindale | Top three |
| Coorparoo | Top three |
| Greenslopes | Top three |
| Holland Park | Top three |
| Mansfield | Top three |
| Mount Gravatt | Top three |
| Wishart | Top three |
Map impressions
Up
Direction requests
Up
Calls from the map
Up
Suburbs in the top three
Cost per lead
Down
The challenge
Word of mouth carried the business inside a few streets and stopped at the edge of them. Competitors held the suburbs with the highest job values, so the work that paid best was the work hardest to win.
What we did
Every piece of this was pinned to a suburb: pages for each one, an optimised business profile, local citations, and content aimed at what people in those areas actually search for.
The outcome
Visibility now holds across the priority suburbs, and the enquiries from them carry higher intent and cost less to win.
Our visibility became stronger in the exact suburbs we wanted to grow in, and the lead quality improved with it.