Web design
Northline Dental
A dated site becomes a patient funnel
A dental and healthcare business in Sydney, NSW, over 8 weeks.
Enquiry form completions
Up
Conversion rate
Bounce rate
Down
Mobile load time
Average session duration
Up
The challenge
The site was a decade behind the practice. Navigation was unclear, it barely worked on a phone, and most visitors left before finding a way to get in touch.
What we did
The appointment flow came down to a few obvious steps. We rebuilt the rest around a clear information hierarchy and the trust signals patients look for, all of it designed for the phone first.
The outcome
Enquiry completions more than doubled and bounce rate fell. The site now reflects the standard of the clinic behind it.
The redesign gave us a website that finally reflects the quality of our clinic and converts traffic into real enquiries.