Marek HalvorsenHead of Growth, ecommerce
We had five vendors and nobody owning the result. Pallidan took the whole surface and the arguments stopped.
One partner, entire stack2026
We run everything that drives revenue
Brand, web, product, AI and acquisition, built and run by one team.
Marguerite OkonkwoBrand & positioning
Anders FalkCustom software
Priya RamanWeb & product
Tomas VidalPaid acquisition
Kenji AlvarezAI & automation
Five of more than 115. The people on the account are the people who do the work.
- Web & App
- AI Systems
- SEO / AEO
- Meta & Google
Taste
Design that shifts
Craft
Engineered to the last frame
Brand, build, launch, acquire, compound.
Vision01
Success in relentless endurance and perseverance
Every engagement reaches the point where the easy gains are gone. The work after that point is slower and less interesting, and it is where the compounding actually starts. We stay on it until the numbers move, and we keep going once they have.
Our resultsSince 2019
$550M+Revenue generated for the clients we work with today.
Cumulative revenue generated for clients
- 2019$50M
- 2020$120M
- 2021$145M
- 2022$323M
- 2023$430M
- 2024$480M
- 2025$550M
- 15reached an exit or acquisition
- Companies bought, merged or exited with Pallidan on the account.
- 17are long-term partnerships
- Retained engagements rather than one-off work. 32 in total, including the 15 above.
- 138are campaign and project engagements
- 48+ of those were one-off campaigns.
Every cell is one client since 2019.
Three engagements, told in their own numbers
Every figure came from the work itself, the same standard behind all ten engagements documented in full.
Search and answers
Position eighteen to position two
A plumbing business in Tampa, FL, over 7 months.
+203%Organic leads
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Growth system
One measurable pipeline, from click to won revenue
A remodeling business in Dallas, TX, over 5 months.
$612kPipeline value from booked estimates
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Paid media
Search and social scaled as one system
A home services business in Minneapolis, MN, over 90 days.
5.4xReturn on ad spend
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Reach
Five bases, three markets
The team runs from the Netherlands, Switzerland, California, New Zealand and Singapore, for clients in Australia, the United States and Canada. The handover happens inside the team, so a build keeps moving while part of the world is asleep.
Where the team works
- AmsterdamBrand & positioning
- ZurichCustom software
- CaliforniaWeb & product
- AucklandPaid acquisition
- SingaporeAI & automation
Where clients are
- Australia
- United States
- Canada
Everything your growth touches, under one roof
Eight disciplines that most businesses buy from six different vendors.
- 01Web DevelopmentSites engineered to convert.
- 02Brand & PositioningWhere you sit in your market, and the reason you can charge what you charge.
- 03SEO & AEOFound by search engines, and by the answer engines replacing them.
- 04Mobile AppsProduct surfaces your customers keep on their phone.
- 05AI & AutomationMargin recovered from work no human should still be doing.
- 06Paid AcquisitionMeta and Google, held to revenue.
- 07Social MediaPresence that compounds.
- 08Custom SoftwareThe operational system your competitors cannot buy.
Exceptional team → Exquisite work
We take pride in what we deliver, so you can take pride in what you own.
Coverage
Growth in every channel
$36M+We turn visitors into clients in every corner of the web, and manage the spend that gets them there.
- ChatGPT
- Claude
- YouTube
- Threads
- TikTok
- X
- Indeed
In their words
The work speaks first
We run brand, product, engineering and acquisition as one engagement. This is what that looks like from the other side of it.
2019
Founded
115+
People doing the work
3
Countries with clients
Nadia AshworthFounder, B2B software
The site went live in seven weeks and the paid account started converting against it inside the same month.
Elliot BaptisteManaging Director, professional services
They rebuilt our positioning before touching the site. That is the order we should have worked in years ago.
Dana WhitlockMarketing Lead, healthcare
I stopped being the person translating between the brand agency and the developers.
Ines CarvalhoFounder, consumer brand
They turned down the first brief we gave them and told us why. That is when we hired them.
Rafael DuartePerformance Lead, retail
Our cost per acquisition came down once the landing pages finally matched the ads.
Aoife BrennanOperations Director, logistics
Everything runs through one team now, so nothing sits waiting on a handover.
Callum ReyesFounder, fintech
They ship. Six months in, that is still the thing I would tell someone about them.
The company
- 2019
- Founded
- 115+
- People doing the work
Pallidan runs brand, product, engineering and acquisition as one engagement, for companies in Australia, the United States and Canada. The team works from Norway, Switzerland, Singapore, New Zealand and the United States.
How the work runs
Four phases. You see the same sequence whatever the engagement covers.
- 01
Diagnostic
Two weeks. We audit the offer, the funnel, the site and the ad accounts, then tell you which one is actually costing you money.
- 02
Positioning
We fix what you sell and how you say it before touching a channel, because acquisition amplifies whatever is already there.
- 03
Build
Site, product surfaces, automation and tracking. Everything instrumented so the next phase has real numbers to work from.
- 04
Acquisition
Paid, organic and social running against one scoreboard, reviewed monthly against revenue.
What we refuse
Every one of these costs us money in some situation. That is why they are worth stating.
We don't start from templates
Every build starts at zero. Nothing we ship could carry a competitor's logo without anyone noticing.
We fix the site before we run traffic
We won't run acquisition into a page that cannot convert. If the site is the problem, that is the work we quote for.
We don't sell month to month
Compounding does not happen in thirty days, and pretending otherwise sets a partnership up to fail.
We take four partnerships a quarter
We turn down more work than we accept, because capacity is the only thing protecting the quality of what we ship.
We won't soften a diagnosis to win a deal
If your offer is the problem rather than your marketing, you will hear that before you see a quote.
Capacity
Four partnerships a quarter
This suits you if
You already have revenue and want the whole growth surface owned by one team. You can make decisions without a committee. You intend to be materially bigger in two years.
This suits you less if
You want a single channel executed cheaply, you need approval from five stakeholders per deliverable, or you are looking for someone to take instruction rather than a position.
Before you ask
Why one agency instead of specialists?
Specialists optimise for their own scoreboard. A paid team wants cheaper clicks, an SEO team wants rankings, and nobody owns the number you actually care about. One team means one scoreboard.
What does this cost?
Engagements are scoped after a diagnostic. We will tell you the range on the first call so neither of us wastes a second one.
How fast do we see movement?
Paid acquisition moves in weeks. Brand, product and organic search move in quarters. We will tell you which lever applies to your situation.
What happens to our existing team?
They keep working. We take the disciplines you do not staff and hand back systems your team can run without us.
Begin your success story
Tell us what you sell and where you want to be in two years. If we are the wrong fit we will say so on the first call.
Get started